PROG-ROCK ARTIST

FWO • BEYOND THE MUSIC • PROGRESSIVE ROCK

PROG-ROCK IS MORE THAN A GENRE

IT IS A WAY OF THINKING

Futureworld Orchestra is known for its synthesisers, electronic textures and highly produced sound. But behind FWO is Robert Pot — and Progressive Rock has always held a very special place in his musical heart.

Genesis, Yes, Emerson, Lake & Palmer, and the great keyboard players and composers from that world played an important part in shaping his musical development.

Not because Prog-Rock has to be complicated, but because it is music that leaves room for adventure, musicianship, long musical arcs, unexpected turns, distinctive sounds and, above all: a musical identity of your own.

AND THAT IS PRECISELY WHY ROBERT UNDERSTANDS A PROBLEM THAT MANY GOOD PROG-ROCK BANDS FACE.
YOU DON'T MAKE MUSIC FOR EVERYONE. AND YOU DON'T HAVE TO.

An eight-minute track doesn't need to become a three-minute track. A concept album doesn't need to be reduced to a collection of individual singles. And you don't have to chase every new trend to remain relevant.

But the people your music IS meant for need to be able to find you.

That is often the real challenge.

How do you reach exactly the right Prog-Rock audience?
How do you turn a listener into someone who comes back?
How do you build your own fanbase that you can reach directly?
How do you stop an album from disappearing after just a few weeks?
How do you sell music, CDs, vinyl, tickets and special editions directly to your audience?
How do you keep building, year after year, on what you have already achieved?

That takes more than good music alone.

It takes someone who understands that Prog-Rock doesn't need to be made simpler first before it can be marketed successfully.

THE REAL CHALLENGE
BUILDING THE RIGHT STRATEGY AROUND THE MUSIC YOU ACTUALLY WANT TO MAKE.

That is where Robert and FWO may become interesting to you.

Not to tell you what Prog-Rock should sound like.
Not to turn you into a different band.
But to explore together how your music, your identity, your story, your audience and your fanbase can become part of one coherent whole.

IT ISN'T ABOUT
REACHING THE BIGGEST POSSIBLE AUDIENCE
It is about building a bigger audience made up of the right people.
THAT IS WHERE THE PROG-ROCK ARTIST CHECK BEGINS.

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WHERE ARE YOU NOW?

HOW STRONG IS YOUR PROG-ROCK BAND
BEYOND THE MUSIC ITSELF?

Discover in around 2 minutes where your greatest opportunities lie.

No right or wrong answers — just an honest picture of where you are right now.

First, let's get to know you(Required)
Enter your name, artist or band name, and email address below. You can then start the Prog-Rock Artist Check straight away. Once you have completed it, you will immediately receive your personal result.
Bandname(Required)
1. How strong do you feel the music you are currently making is?(Required)
2. Do your recordings sound the way you hear the music in your head?(Required)
3. Is it immediately clear to a new listener what sets you apart as a Prog-Rock band?(Required)
4. Do you have a clear picture of the specific audience your music is intended for?(Required)
Do you consistently reach new Prog-Rock listeners beyond your existing audience?(Required)
6. Can you reach interested listeners directly again?(Required)
7. What usually happens after you release new music?(Required)
8. Do you make full use of the story, concept and visual world surrounding your music?(Required)
9. Do you have your own professional website where the band and its music truly take centre stage?(Required)
10. Do you generate income directly from the engagement of your fans?(Required)
11. Do you actively reach Prog-Rock audiences outside your own country?(Required)
12. Do you have a concrete plan as a band for the next 12 months?(Required)
13. Do you have the right people and expertise to approach your music, production, presentation and growth professionally?(Required)
14. Where do you believe your greatest opportunity lies right now?(Required)